TEDxPurdueU: An Entrepreneurial Way of Being - Finding Ikigai through Innovation

STARTedUP’s CEO and co-founder, Don Wettrick, shares about the importance that an entrepreneurial mindset has on empowering the next generation. Students are constantly influenced by social media and experiencing a decline in mental and emotional health - struggling with comparison and within their communities.

Using the ‘Opportunities are Everywhere’ mindset, students are challenged to view the world through a lens of innovation, creativity, and entrepreneurship - ultimately developing a more equitable community, city and world.